Original price was: ₹599.00.₹539.00Current price is: ₹539.00.
Start your day with a brightening boost — our Plum ThinkDerma 2% Alpha Arbutin & Hyaluronic Acid Face Serum is just what your skin needs to glow!
Made with a potent blend of 2% Alpha Arbutin, Hyaluronic Acid, Yuzu, Lemon, and Licorice, this serum works to fade tan, suppress melanin production, brighten skin tone, and hydrate deeply—all while being fragrance-free and gentle.
What makes it even more special? Its lightweight, non-sticky texture sinks in quickly without leaving residue, and it’s 100% vegan and cruelty-free — perfect for clean, conscious skincare lovers.
Enjoy it every morning and evening after cleansing, and layer with moisturizer and sunscreen (in the day) for best results.
Quantity: 30 ml
Ingredients: Aqua, Alpha Arbutin (2%), Hyaluronic Acid, Yuzu Extract, Lemon Extract, Licorice (Glycyrrhiza Glabra) Extract, Glycerin, Propanediol, Panthenol, Phenoxyethanol, Ethylhexylglycerin.
Benefits:
Fades tan and brightens skin tone.
Controls melanin production for more even skin.
Deep hydration with Hyaluronic Acid.
Lightweight, non-sticky formula.
Suitable for all skin types.
100% vegan, fragrance-free, cruelty-free.
FAQs
How is this serum different from other brightening serums?
Our formulation combines Alpha Arbutin with brightening botanicals (Yuzu, Lemon, Licorice) and Hyaluronic Acid, giving you both glow and hydration in one serum.
Can I use it daily?
Yes! It’s gentle enough for daily AM and PM use.
Will it help reduce spots and pigmentation?
Yes — Alpha Arbutin helps target hyperpigmentation and uneven tone over time.
Can I layer it with Vitamin C or retinol?
Yes, but avoid using them simultaneously. Use them in alternate routines for better results.
Will it make my skin oily or sticky?
No — the texture is lightweight and absorbs quickly without greasiness.
Which skin types is this suitable for?
All skin types — from dry to oily and sensitive.
Best before: 24 months from the date of manufacture
Original price was: ₹599.00.₹539.00Current price is: ₹539.00.
Start your day with a brightening boost — our Plum ThinkDerma 2% Alpha Arbutin & Hyaluronic Acid Face Serum is just what your skin needs to glow!
Made with a potent blend of 2% Alpha Arbutin, Hyaluronic Acid, Yuzu, Lemon, and Licorice, this serum works to fade tan, suppress melanin production, brighten skin tone, and hydrate deeply—all while being fragrance-free and gentle.
What makes it even more special? Its lightweight, non-sticky texture sinks in quickly without leaving residue, and it’s 100% vegan and cruelty-free — perfect for clean, conscious skincare lovers.
Enjoy it every morning and evening after cleansing, and layer with moisturizer and sunscreen (in the day) for best results.
Quantity: 30 ml
Ingredients: Aqua, Alpha Arbutin (2%), Hyaluronic Acid, Yuzu Extract, Lemon Extract, Licorice (Glycyrrhiza Glabra) Extract, Glycerin, Propanediol, Panthenol, Phenoxyethanol, Ethylhexylglycerin.
Benefits:
Fades tan and brightens skin tone.
Controls melanin production for more even skin.
Deep hydration with Hyaluronic Acid.
Lightweight, non-sticky formula.
Suitable for all skin types.
100% vegan, fragrance-free, cruelty-free.
FAQs
How is this serum different from other brightening serums?
Our formulation combines Alpha Arbutin with brightening botanicals (Yuzu, Lemon, Licorice) and Hyaluronic Acid, giving you both glow and hydration in one serum.
Can I use it daily?
Yes! It’s gentle enough for daily AM and PM use.
Will it help reduce spots and pigmentation?
Yes — Alpha Arbutin helps target hyperpigmentation and uneven tone over time.
Can I layer it with Vitamin C or retinol?
Yes, but avoid using them simultaneously. Use them in alternate routines for better results.
Will it make my skin oily or sticky?
No — the texture is lightweight and absorbs quickly without greasiness.
Which skin types is this suitable for?
All skin types — from dry to oily and sensitive.
Best before: 24 months from the date of manufacture
Discover the natural goodness of Plum, India’s leading cruelty-free and vegan beauty brand. From nourishing skincare to vibrant makeup and effective haircare, Plum products are crafted with safe, toxin-free ingredients to give you healthy, glowing skin and hair. Free from parabens, sulfates, and harmful chemicals, Plum ensures every product is 100% cruelty-free, environmentally conscious, and suitable for all skin types. Elevate your daily beauty routine with Plum’s thoughtfully formulated vegan beauty essentials, designed to protect, nourish, and enhance your natural beauty.
Why Choose Plum?
Vegan & Cruelty-Free: No animal testing, 100% ethical beauty.
Clean Ingredients: Paraben-free, sulfate-free, and safe for sensitive skin.
Eco-Friendly Packaging: Beauty with a conscience.
All Skin & Hair Types: Formulated for every individual.
Shop Plum on VegGora for a wide range of skincare, makeup, and haircare products that are not only good for you but also kind to animals and the planet.
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