6. Disguise Cosmetics
Brand Overview: Disguise is one of India’s first indie PETA-approved vegan and cruelty-free makeup brands, founded in Mumbai in April 2018 by three scientists — Desiree Pereira, Shivangi Shah, and Lakshay Mohendroo. It launched at Mumbai’s Lil Flea market and sold over 300 lipsticks in a single weekend, proving demand existed before the brand had any marketing budget. Disguise is 100% vegan, cruelty-free, toxin-free, lead-free, paraben-free, alcohol-free, and sulphate-free.
Best-Selling Products: Matte lipsticks in a wide shade range, Velvet Glow Multisticks (formulated with almond oil, argan, avocado, jojoba oil, shea butter, and Vitamin E — waterproof and multi-purpose), eyeliner pencils, and gel kajals. Products are reasonably priced, making them accessible to young Indian consumers.
Why We Love It: Disguise’s origin story is authentic — scientists who cared about cruelty built a brand from scratch on a market stall. The products are genuinely vegan to the core, not just in claim. Their gender-neutral packaging and vibrant palette make the brand feel modern and inclusive.
Third-Party Verification: You can also check Disguise Cosmetics independent brand assessment on Zoobop for additional transparency: Zoobop – Disguise Cosmetics.
7. Daughter Earth
Brand Overview: Daughter Earth masterfully blends Ayurveda with biochemistry, offering plant-based, vegan, and cruelty-free products that approach beauty as a healing practice rather than just a cosmetic one. The brand is deeply committed to environmental consciousness and has partnerships with wildlife conservation organisations.
Best-Selling Products: The Lip and Cheek Tint is widely cited as the brand’s hero product — a versatile, buildable, multi-use formula with nourishing actives. Daughter Earth also offers concealers, lipsticks, eye shadows, and face tints across a curated range.
Why We Love It: For consumers who want their beauty routine to feel rooted in something deeper — whether that is Ayurvedic tradition, environmental responsibility, or genuine clean formulation — Daughter Earth is unmatched in its philosophical commitment. The range is intentionally limited, prioritising quality over quantity.
Third-Party Verification: For additional transparency, you can also view Daughter Earth’s independent assessment on Zoobop: View on Zoobop.
8. Qurez
Brand Overview: Qurez is an Indian clean beauty brand known for creating 100% vegan and cruelty-free products with a strong focus on safe, science-backed formulations. The brand combines effective ingredients with ethical beauty practices, offering makeup and skincare designed for everyday use while maintaining ingredient transparency and skin compatibility.
Best-Selling Products: Qurez is best known for its Mattifying Tinted Sunscreen SPF 50+, Fluid Tinted Mineral Sunscreen, and other skin-friendly essentials. The brand’s products are generally priced between ₹199–₹799, making them an affordable choice for consumers looking for clean, vegan beauty.
Why We Love It: Qurez stands out for its commitment to 100% vegan and cruelty-free formulations, ingredient transparency, and dermatologist-tested products. The brand offers effective everyday essentials without compromising on ethical values, making it a trusted option for conscious beauty enthusiasts.
Third-Party Verification: According to Zoobop, Qurez is recognized as a 100% vegan and cruelty-free brand.
9. Asa Beauty
Brand Overview: Asa Beauty is a luxury clean beauty brand founded in 2021 by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan. It positions itself at the premium end of the Indian vegan makeup market, with a strong emphasis on refillable packaging, eco-conscious design, and minimal plastic use. In March 2024, FMCG startup BIA Brands acquired Asa Beauty, reflecting growing investor confidence in India’s D2C clean beauty sector.
Best-Selling Products: The Face Stick SPF 15 (doubles as a foundation and concealer), lip products, finishing powders, and mascaras. The entire line is formulated with high-quality natural ingredients and designed to enhance natural beauty without masking it.
Why We Love It: Asa Beauty occupies a genuinely rare space in Indian vegan makeup: luxury-feel products that are also truly sustainable. The refillable packaging model is a concrete sustainability commitment rather than just marketing language.
Third-Party Verification: For additional transparency, you can also view ASA Beauty’s independent assessment on Zoobop: View on Zoobop.
10. FAE Beauty
Brand Overview: FAE Beauty (Free And Equal Beauty) is a modern Indian clean beauty brand built around inclusivity, transparency, and high-performance makeup. The brand is 100% vegan and cruelty-free, creating products that cater to diverse Indian skin tones while prioritizing ethical formulations and ingredient transparency. FAE believes makeup should be accessible, authentic, and made for everyone.
Best-Selling Products: FAE Beauty’s bestselling products include the Lip Whip Liquid Matte Lipstick, Face Card 4-in-1 Super Serum Skin Tint, Mirror Glaze Glassy Highlighter Balm, Lush Blush Serum Blush, Eye-Deal Longwear Kajal, and Peptide Glaws Gloss. Most products are priced between ₹350–₹1,300, making FAE an affordable premium clean beauty brand.
Why We Love It: FAE Beauty stands out for combining clean beauty, inclusivity, and innovation. Its products are designed specifically for Indian skin tones, feature transparent ingredient lists, and deliver high-performance formulas without compromising on ethical values. The brand’s commitment to 100% vegan and cruelty-free makeup makes it an excellent choice for conscious beauty lovers.
11. IBA Cosmetics
Brand Overview: Iba Cosmetics is India’s first Halal-certified, PETA-certified cruelty-free, and 100% vegan beauty brand, offering an extensive range of makeup, skincare, haircare, and fragrances. The brand is committed to creating high-performance products that are free from animal-derived ingredients, alcohol, and harsh chemicals, making ethical beauty accessible for everyday use.
Best-Selling Products: Iba’s bestselling makeup products include the Pure Lips Moisture Rich Lipstick, Maxx Matte Liquid Lipstick, Must Have Waterproof Liquid Foundation, Perfect Look Long Wear Mattifying Compact, Bright Glow Tinted Sunscreen Serum SPF 60, and Must Have Makeup Setting Spray. Most products are affordably priced between ₹250–₹800, making Iba one of India’s best value-for-money vegan makeup brands.
Why We Love It: Iba Cosmetics stands out for combining ethical beauty, affordability, and everyday performance. Its makeup is enriched with nourishing ingredients like Vitamin E, Shea Butter, Olive Oil, Marula Oil, and Argan Oil, while remaining 100% vegan, cruelty-free, and Halal-certified. With a wide product range and budget-friendly pricing, Iba makes conscious beauty accessible without compromising on quality.
Third-Party Verification: Iba Cosmetics is officially recognized as PETA-certified Cruelty-Free & Vegan and states that all its products are free from animal-derived ingredients. For additional transparency, you can also check Zoobop verification report as an independent third-party assessment.
Comparison Table of the Best Vegan Makeup Brands in India
Brand Comparison Based on Product Range
| Brand | Makeup Range | Skincare | Vegan | Cruelty-Free |
|---|
| Plum Goodness | Wide (500+ SKUs) | Yes | 100% | PETA Certified |
| LoveChild by Masaba | Medium | No | 100% | PETA Certified |
| Typsy Beauty | Medium | No | 100% | Yes |
| Kiro Beauty | Medium | Yes | 100% | Yes |
| Pilgrim | Wide | Yes | 100% | PETA Certified |
| Disguise Cosmetics | Medium | Yes | 100% | PETA Certified |
| Daughter Earth | Small (Curated) | Yes | 100% | Yes |
| Qurez | Small–Medium | Yes | 100% | Yes |
| Asa Beauty | Medium | No | 100% | Yes |
| FAE Beauty | Medium | No | 100% | Yes |
| Iba Cosmetics | Wide | Yes | 100% | PETA Certified |
Price Comparison
- Budget (₹200–₹500): Qurez, Disguise Cosmetics, Pilgrim
- Mid-Range (₹500–₹1,200): Plum Goodness, Iba Cosmetics, Kiro Beauty, FAE Beauty, LoveChild by Masaba, Typsy Beauty
- Premium (₹1,200+): Daughter Earth, Asa Beauty
Vegan and Cruelty-Free Certifications
The most rigorously verified brands on this list include Plum Goodness, Pilgrim, Disguise Cosmetics, Iba Cosmetics, and LoveChild by Masaba, all of which are PETA-certified. Brands such as Kiro Beauty, Qurez, FAE Beauty, Daughter Earth, Asa Beauty, and Typsy Beauty also officially state that their products are 100% vegan and cruelty-free, with additional third-party verification available through sources such as Zoobop where applicable.
Best Brand for Beginners vs Makeup Enthusiasts
Best for beginners: Plum Goodness and SUGAR Cosmetics — widest availability, most accessible price points, easy to find in stores and online.
Best for makeup enthusiasts: Typsy Beauty (innovative formulas), Lovechild by Masaba (bold and distinctive), Type Beauty (skincare-grade actives), Ruby’s Organics (organic + performance).
Best Vegan Makeup Products by Category
Best Vegan Foundation Brands
Kiro Beauty, Pilgrim, and Iba Cosmetics offer some of the best vegan foundations in India. Their formulas provide buildable coverage, comfortable wear, and are designed to suit a variety of Indian skin tones. FAE Beauty’s Face Card Super Serum Skin Tint is also an excellent choice for those who prefer a lightweight, skin-like finish.
Best Vegan Lipstick Brands
Disguise Cosmetics, Kiro Beauty, LoveChild by Masaba, and Pilgrim offer highly pigmented vegan lipsticks in a wide range of shades and finishes. For a more natural, multi-purpose option, Daughter Earth’s Lip & Cheek Tint remains a favourite among clean beauty enthusiasts.
Best Vegan Eyeliner Brands
Plum Goodness’ NaturStudio Kohl Kajal, Disguise Cosmetics’ Gel Kajal, Iba Cosmetics’ Long Stay Kajal, and FAE Beauty’s Eye-Deal Kajal are among the best-performing vegan eye products, offering intense pigmentation and long-lasting wear.
Best Vegan Mascara Brands
Pilgrim, Plum Goodness, and Asa Beauty offer high-performance vegan mascaras that deliver volume, length, and comfortable all-day wear without using animal-derived ingredients.
Best Vegan Makeup for Sensitive Skin
For sensitive or reactive skin, FAE Beauty, Daughter Earth, Qurez, and Kiro Beauty are excellent choices. Their clean formulations, skin-friendly ingredients, and transparent ingredient lists make them suitable for users looking for gentle yet effective vegan makeup.
How to Choose the Right Vegan Makeup Brand
Check Ingredient Transparency
A brand confident in its vegan credentials will provide a complete INCI (International Nomenclature of Cosmetic Ingredients) list on its packaging and website. Avoid brands that hide ingredient lists or use vague terms such as “natural complex” without clearly disclosing the ingredients.
Look for Vegan Certifications
Don’t rely solely on self-declared claims. Look for recognised certifications such as PETA Approved Vegan, The Vegan Society Trademark, or Leaping Bunny. You can also check trusted third-party verification platforms like Zoobop for additional transparency.
Consider Skin Type and Coverage Needs
If you have oily or acne-prone skin, choose lightweight, non-comedogenic formulas from brands like Kiro Beauty, Pilgrim, or FAE Beauty. For dry skin, nourishing products from Daughter Earth and Iba Cosmetics provide added hydration. If you prefer medium to full coverage, Pilgrim, Kiro Beauty, and Asa Beauty offer excellent complexion products with comfortable, long-lasting finishes.
Evaluate Price vs Performance
Where to Buy Vegan Makeup in India
Brand Websites
For the widest product selection and the latest launches, shop directly from the official websites of Plum Goodness, Kiro Beauty, Pilgrim, Disguise Cosmetics, Daughter Earth, Qurez, Asa Beauty, FAE Beauty, Iba Cosmetics, Typsy Beauty, and LoveChild by Masaba. Buying directly from the brand also ensures product authenticity and access to exclusive offers.
Vegan Marketplaces
Dedicated vegan marketplaces like VegGora make it easier to discover verified vegan and cruelty-free beauty brands in one place. These platforms help shoppers find ethical beauty products without the hassle of checking every ingredient list individually.
Beauty E-Commerce Platforms